BLACK + DECKER
Campaigns
Product LaunchesUntouchable Performance for Untouchable Messes.
As part of the campaign design team at Stanley Black & Decker, I’ve had the opportunity to work on countless new product launches for the BLACK+DECKER brand from conception to final delivery. For this Spillbuster Spill + Spot Cleaner launch, I helped to craft everything from rationale copy behind the big idea, to creative moodboards, mockups, paid media advertising, and email design.
Spillbuster Story Ads
Spillbuster Times Square
Brand RefreshesEasy By Design.
In 2021, BLACK+DECKER got a brand refresh. With a new tagline, “Easy By Design,” the brand switched it’s emphasis from tackling mundane tasks in the home, to enjoying every moment to the fullest. The new look features authentic, real moment photography, modular color grids, accessible color palette, and stylish products that fit seamlessly into your life and home.
Category CampaignsStick By Your Style.
What works best for one person isn’t always right for another. Pet hair problems? You need Extreme. Or if running after messy toddlers is more your speed, POWERSERIES delivers lightweight convenience. Long-running power for your whole home. Smart power that adjusts to all your floor types on its own… Whatever your lifestyle demands, choose the stick vac that fits it best.