BLACK+DECKER

Package Design // POP // In-Store Experience

In-Store Experience

Delighting customers with the in-store journey.

After 5 years of in-store display and graphic experience, and 2 years as a production and packaging designer for the BLACK+DECKER team, it’s safe to say the in-store experience is a space I truly shine in! Creating unique and engaging displays, intriguing POP graphics that stick to and support the on-shelf display products, and designing packaging that draws the eye, promotes benefit, and informs the user will always be a love of mine.