Irwin

Speedbor Supreme Campaign

ACME Banners

Reign Supreme.

The IRWIN Speedbor Supreme campaign introduced a new family of drill bits with durable cutting edges, designed with charge through nail embedded wood, last 3X longer, and help users REIGN SUPREME on the jobsite. I worked heavily on designing a refreshed digital graphic treatment for the brand, while delivering over 50 paid media assets for digital marketing.

Paid Media Content

  • Google

    (14) Discovery Ads at various sizes and specs — designed to optimize based on user interests.

  • Dynamic Ads

    (10) Dynamic ads at various specs, sizes and type treatments — designed to optimize based on user interests.

  • YouTube

    (2) Static Companion Banners to accompany whimsical campaign videos focusing on the full campaign story, as well as the detailed product benefits.

  • FB/IG Carousels

    (29) Social assets for both facebook and Instagram — from single image ads to carousel ads.