Proctor & Gamble

Retail Tour Booklet

Booklet Design

Experience the best in shopper marketing, through a stroll in NYC.

Proctor & Gamble sponsored a 2014 NYC retail tour event, in which attendees could take a full tour of the best shopper marketing examples in city had to offer. Organized by neighborhood, these informational booklets educated consumers about the event itself, each store, and included map locations, marketing tactics, and fun facts!